In Today’s society people are investing more and more time and money into their appearance. With social media being such a huge part of our lives, we now have constant access to a never-ending selection of different beauty brands, bloggers and influencers showcasing new beauty trends and styles.
For the first time we can see an undercurrent towards a more positive outlook on ageing with style and confidence!
The Age of Anti-aging…realistically
One of the most popular beauty trends, not just now, but of all time is ‘Anti-Aging’. For millennia women have sought after ways in which they could prolong their youth. Even Cleopatra used to bath in Donkey’s milk to exfoliate and soften her skin, allowing her to keep a much more youthful appearance than the everyday Egyptian.
The word anti in ‘Anti-Aging’ suggests that society is against the natural process of aging. What about ageing at a slower pace by taking care of your health and wellbeing. This combination guarantees you a more fulfilled and wholesome lifestyle. Consider enriching your life by engaging with nature. Get outdoors and start walking, running, travelling, just keep your physical body active and energized.
This in turn will have a positive effect on not only your appearance, but also on your body and soul, allowing you to develop a deeper sense of self confidence to feel fulfilled and happy from within.
The Right to Representation
Society has long since had an obsession with youthfulness, it’s no wonder that 65% of mature people have felt unrepresented in the beauty industry. Most beauty trends have been targeted to a younger audience. Even ‘anti-aging’ treatments and products are being represented in advertisements by women and men with glowing, youthful looking skin, without a wrinkle in sight!
However, it seems a shift is beginning to happen. We are now seeing more mature models being represented in the beauty industry. There’s still more work to be done in moving towards a more positive approach to aging, but thankfully we are now moving in that direction. Finally we’re seeing that grey is OK! Break the boundaries and start to be creative with yourself.
In a society that is now more than ever pushing for more diversity and change, isn’t it time to have a fair representation of every age in the beauty industry?
Can we have grey hair and be stylish and authentic? After all, aging is just a natural process of life. It’s real. It shows character. Most of all it shows that we have lived. Every line on our face maps out the precious days we’ve spent on this Earth. That’s something to be celebrated, not hidden away. Let us see more glistening greys to enlighten our lives.
So let’s say good riddance to anti-aging! Let’s be PRO-AGING!
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